We are Simply.
Beyond competition, beyond pure performance, we want you to share good times with friends. To creative ride. To collect good memories.
From Simply.’s first days, among many uncertainties, one thing always remained a landmark – Laurent De Martin knew exactly what kind of skis he wanted and why. The skis would be an expression of Laurent’s skiing mood. An invitation to share good times with friends. To have fun on every playground.
Performance is a Choice
We believe in a future beyond ourselves
It’s simple – hiking, climbing, skating, skiing, snowboarding… [ you name it ] isn’t just a lonely passion. It’s a passion you share [ and even have to share ] with others. Outdoor sports are changing. What was once a laid-back pastime is now a full-on competition. We can understand it, but that's not what we want. We want to bring back the vibes that made us fall in love with the sport when we were young — just hanging with friends and pushing each other naturally, without any pressure from the external world. We want people to fall in love with the sport again and not feel like they have to be the best to have fun. We want to inspire people to push their limits, but not in a competitive way. That’s what Simply. is all about. We aren’t saying “it was better before”, we are just choosing to go a different way. A way we want to share with you.
Enjoyment is the Mission
To creative Ride.
To good Memories.
Intuitive & adaptive, the limits of Simply. skis are your mindset. They are the tools to inspire your Ride. The development process involved completely rethinking the ski experience and incorporating elements that were meaningful to us. Inspired by surfing, we break away from traditional symmetrical designs with an edgy nose and a distinct fish tail. This asymmetrical look represents our connection to snowboarding and allows Simply. skis to feel like an extension of the rider.
Sustainability is the Purpose.
Pave the way to a Responsible Outdoor Ecosystem
Enjoyment is great, but paired with consciousness is even better. This needs a shift in our approach and actions. This requires a change that we want to be part of. It will take time, but step by step, all together, we can make a change.
How we want to positively impact the ski industry
By influencing consumption and consumer behaviors through scaled production.
By being involved in the entire local production process and carefully selecting the raw materials and suppliers.
By having full transparency and honest communication.
By being close to our community creating products that truly meet their needs, rather than the other way around.
By becoming the pathfinders the ski industry needs and paving the way toward a responsible outdoor ecosystem.
Brand Manifesto
What drove Laurent De Martin to start Simply. Recreation Club.
Simply. Skis
Whatever conditions, whoever you are, for a long-lasting Ride.
Recreation Club
The people behind the brand and beyond.
We are Simply. a ski brand that positively wants to change the ski industry.
Learn more About Simply. Skis and the vision behind the brand.
We are Simply. and this are our Goals
- Produce locally and only what is needed, with the goal of achieving a buffer stock within two years. All production is done with love in Wallis, Switzerland without compromise.
- Positively impact the ski industry consumption and consumer with scaled and local production.
- Enhance the outdoor experience, whether it be skiing, snowboarding, surfing, or any other activity, with the experience at the center of our products.
- Share our enthusiasm and passion for the outdoors, as we are fully immersed in the real scene.
- Bring people together and foster a sense of community through our products and shared love of the outdoors.