Enjoyment is great, but combining it with consciousness is even better. We aim to positively impact the ski industry by influencing consumption and consumer behaviors through scaled production, engaging in the local production process, maintaining full transparency and honest communication.
This vision is becoming a reality thanks to our partnership with First Track, a recognized research & development hub that has recently opened a ski factory in Verbier, Switzerland. From research and prototyping to the final product, everything is made locally, gathered, and assembled under one roof—by us. Our collaboration with First Track marks the beginning of the change we strive to see in the ski industry.