We are Simply.
To creative ride. To collect good memories.
Beyond competition, beyond pure performance, we want you to share good times with friends.
From Simply.’s first days, among many uncertainties, one thing always remained a landmark – Laurent De Martin knew exactly what kind of skis he wanted and why. The skis would be an expression of Laurent’s skiing mood. An invitation to share good times with friends. To have fun on every playground.
Performance is a Choice
We believe in a future beyond ourselves.
It’s simple – hiking, climbing, skating, skiing, snowboarding… [ you name it ] isn’t just a lonely passion. It’s a passion you share [ and even have to share ] with others. Outdoor sports are changing. What was once a laid-back pastime is now a full-on competition. We can understand it, but that’s not what we want. We want to bring back the vibes that made us fall in love with the sport when we were young — just hanging with friends and pushing each other naturally, without any pressure from the external world. We want people to fall in love with the sport again and not feel like they have to be the best to have fun. We want to inspire people to push their limits, but not in a competitive way. That’s what Simply. is all about. We aren’t saying “it was better before”, we are just choosing to go a different way. A way we want to share with you.
Enjoyment is the Mission
To creative Ride. To good Memories.
Intuitive & adaptive, the limits of Simply. skis are your mindset. They are the tools to inspire your Ride. The development process involved completely rethinking the ski experience and incorporating elements that were meaningful to us. Inspired by surfing, we break away from traditional symmetrical designs with an edgy nose and a distinct fish tail. This asymmetrical look represents our connection to snowboarding and allows Simply. skis to feel like an extension of the rider.
Sustainability is the Purpose
Pave the way to a Responsible Outdoor Ecosystem.
Enjoyment is great, but paired with consciousness is even better. This needs a shift in our approach and actions. This requires a change that we want to be part of. It will take time, but step by step, all together, we can make a change.
How we want to positively impact the ski industry.
- By influencing consumption and consumer behaviors through scaled production.
- By being involved in the entire local production process and carefully selecting the raw materials and suppliers.
- By being close to our community creating products that truly meet their needs, rather than the other way around.
- By becoming the pathfinders the ski industry needs and paving the way toward a responsible outdoor ecosystem.
- By having full transparency and honest communication.
